Cost Per Action (CPA)
The total cost spent to receive the required actions by your visitors.Cost Per Click (CPC)
Measurement of the amount of money you pay when a users visits your sites.| Channel | Budget | Clicks | CPC | Conversion | CPA | CTR |
|---|---|---|---|---|---|---|
| Paid | $790.00 | 900 | $1.25 | 36 | $25.00 | 10% |
| Display | $300.00 | 831 | $2.50 | 25 | $30.00 | 8% |
| Organic | $0.00 | 650 | $0.00 | 60 | $0.00 | 4% |
| Direct | $0.00 | 200 | $0.00 | 5 | $0.00 | 1% |